On September 14, Alterra Mountain Company officials provided a statement outlining basic winter protocols for the upcoming ski season. The Denver-based holding company, which owns and operates 15 resort destinations across North America, stated that in most scenarios Ikon Pass holders will not need to make reservations to ski this season, a plan that contrasts Vail Resort’s booking requirements. Alterra will provide Ikon Pass holders priority access to its mountains and, instead, will “temporarily regulate or eliminate a number of day ticket products,” to help avoid overcrowding.
In a letter complementing the announcement, Alterra CEO Rusty Gregory noted, “walk-up window sales will be eliminated, and the sale of some undated lift ticket products will be discontinued until further notice.” Effectively eliminating day-of ticket sales and avoiding undated passes, Alterra hopes to better control on-mountain capacity at its resorts.
To better understand the evolving situation, you can visit the Prep for Adventure page on the Ikon Pass website that outlines, resort by resort, which destinations will require reservations. Reservations for Ikon Pass holders will go live on November 9th, and guests are encouraged to book dates before capacity is reached.
