Over the course of the past year, the recently named Alterra Mountain Company has asserted its emergence as the newest big player in the ski resort management game. Since April 2017, the company—formed by Henry Crown & Co. along with KSL Capital Partners—has acquired Intrawest (which held properties in Colorado, West Virginia, Vermont, and British Columbia, Quebec and Ontario, Canada), Deer Valley Resort and the four destinations under the Mammoth Resorts umbrella. Now, after months of steady anticipation, the company is launching its Ikon Pass.
The Ikon Pass is a collaboration between Alterra Mountain Company and nine other leading companies in the ski industry—Aspen Skiing Company, Alta Ski Area, Boyne Resorts, Jackson Hole Mountain Resort, POWDR, Snowbird, SkiBig3, Revelstoke Mountain Resort and Sugarbush Resort. All told, the Ikon Pass, which includes two pass offerings–the Ikon Pass and Ikon Base Pass—features 26 destinations spread across nine states and four Canadian provinces, 63,709 skiable acres and a combined 86,826-foot vertical drop.
To learn more and purchase your own Ikon Pass, click here.
