INTERVIEW BY KYLE MEYR

Who is Shred’ N Breakfast and when/where did it come from?

• We're the three best friends that anyone could have; Kim Boberg, Lasse Nyhaugen and Lars Haakon Hafsal. We all went to the same school in Lillehammer, Norway (Kim is swedish). Kim's dad bought a camera, because he wanted to see what we were doing the whole winter instead of reading the blogs. We started to film, and decided to make webisodes throughout the season and show people how much fun we have when we are out traveling and skiing together.

Kim Boberg at the Chaoz Production shoot in Narvik. Photo by Kyle Meyr.

How has it grown since the beginning?

• At first it was a thing just for fun, but it seemed like people liked it and it quickly became really popular, so we decided to keep going and make more episodes. The amount of viewers has grown every single year, which we believe and hope is a result of a better production, even though the concept is still the same.

Shred’ N Breakfast has consistently raised the bar partly in thanks to its extensive star-studded cast/family of skiers.

• During the last few years we have more or less become a family, with a lot of friends in the ski industry who make Shred' N Breakfast what it is today. I think people enjoy the fact that we're as laid back as we are. The funny things usually happen before the camera is even on, and the truth is that people don't even see half the stupid stuff that happens. In fact we believe that the show wouldn't be that good if we tried being funny all the time. There are not a lot of boring days during the SNB winter and that's what we want to show you guys.

Kim Boberg at the Chaoz Production shoot in Narvik. Photo by Kyle Meyr.

What should we be expecting from this season of Shred’ N Breakfast?

• We will keep the same concept but keep progressing the whole production (filming, editing etc.) We are getting a website (www.shrednbreakfast.com) where all the episodes will be released, keep you updated on what’s going on, drop bonus edits, and basically just make it easier for people to follow us through the winter. Our main goal is to make something unique. We feel that we've managed to do that and that's basically our formula. The progression of the series comes natural, as we "work" with the project every single day.

This season and beyond, where is Shred’ N Breakfast heading?

• It's hard to say, and we are taking it day by day, but we are gonna keep doing it as long as we have fun making it! Right now it's the best part of the season.

Shred’ N Breakfast Season 3, Episode 1. For more info on the video, visit Vimeo.

Be sure to keep up with everything Shred’ N Breakfast on their website: www.shrednbreakfast.com.

Shred’ N Breakfast would also like to thank its sponsors: Genus Tech, Manfrotto, Xtravel, our media partners, friends and family! And of course to every single stoked kid out there.