Today, Armada Skis was acquired by Finland-based Amer Sports Corporation, joining Salomon and Atomic under the company’s winter sports equipment umbrella. The transaction is valued at an approximate $4.1 million, with Armada’s annual net sales totaling approximately $10 million.
“The acquisition enables us to further accelerate, especially in the U.S. market where Armada has a solid presence,” says Michael Schineis, President of Amer Sports Winter Sports Equipment. “Further, the acquisition is synergistic, as we have already in the past collaborated with Armada through a joint manufacturing arrangement. We’re pleased to welcome Armada into our portfolio of strong, well-positioned brands.”
Armada is one of skiing’s most revered companies. When founded by iconic skiers JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, as well as photographer Chris O’Connell, in the early 2000s, it became one of skiing’s first independent, athlete-owned and operated brands. In 2015, Armada Skis relocated from its longtime headquarters in Costa Mesa, California to Park City, Utah.
Today’s news signals that the changes haven’t ceased for Armada. For full details of the acquisition, click here.