Dragon announces #WeAreFrameless campaign for winter 2013/14

October 16th, 2013 by

Dragon has announced the launch of its new #WeAreFrameless campaign. Dragon will release video profiles of their winter athletes this coming season, and will embark upon a multi-stop tour along the west coast, where Dragon amateur athletes will mix it up on the hill of various mountain resorts. Dragon is also holding an Instagram contest this winter. Post a photo that shows how you make your winter uniquely you, whether it be in the resort, backcountry, streets or aprés bar, tag @dragonalliance and use the hashtag #WeAreFrameless to be entered to win. The contest runs from October 15 to January 31, and one winner will receive a frameless prize package at the end of each month. The prize package includes the new NFX goggle, Advanced Projects X goggle, Mansfield sunglasses, as well as apparel and other accessories.

Press Release, Carlsbad, California, October 15, 2013:

No rider is bound to follow the crowd. No longer must we be defined by lift lines, overpriced tickets and $15 lodge hamburgers. We skin into the backcountry, roam the streets with halogens and generators, and approach the mountains with an eye for creativity.  Dragon’s infinity lens technology cuts through the propaganda and allows us to see what really matters; that we are not bound by traditional frames of mind. #WeAreFrameless.

To salute your journey down the path less traveled Dragon will be bringing you a season full of content, events, and contests that will celebrate innovation and inspire you to take it one step further. This winter we’ll bring you video profiles inside the minds of Dragon’s most iconic pros. Dragon will also host a multi-stop tour up and down the west coast, bringing our top ams to mountain resorts to interface with retailers, mix it up on hill, and give back to our snow community. Later in the season Dragon’s freestyle events will challenge riders to put their own twist on the staple moves of their favorite riders.

On top of all that, we’re inviting you to join the #WeAreFrameless winter conversation. We want to see how you make your winter uniquely you; on the mountain, in the street or amidst après celebration. Simply post a photo on Instagram that epitomizes what you love most about riding, then tag @dragonalliance and #WeAreFrameless to be instantly entered to win.

The Instagram contest kicks off October 15 and runs until January 31, giving you eight chances to win. Every month’s end month one lucky skier and snowboarder will receive a frameless prize package that includes Dragon’s new NFX goggle, Advanced Projects X goggle, Mansfield sunglasses, apparel and a heap of swag.

For more information on Dragon’s frameless goggle collection, visit DragonAlliance.com.

For updates on Dragon events and contests follow Dragon on Facebook at Facebook.com/dragonalliance, on Twitter @dragonalliance and on Instagram @dragonalliance.

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About the author:
Donny O'Neill hails from the mystical, faraway land of New Hartford, CT. When he's not in the mountains searching for Big Foot, he's the Associate Editor here at Freeskier.