Born in 2003 in Verbier, Switzerland, Faction is now producing some of the most versatile, high-performance skis on the market. The 3.zero—a ski that combines traditional camber underfoot with all-mountain twin rockered tip and tail—caught the attention of our testing team. “It’s fun to carve, a decent all-round size, and light on your feet. With a wide landing platform, the 3.zero is an animal in pow and crud,” said one tester. Another noted, “A stiff bomber, it’s incredibly responsive and has tons of snap.” Big-mountain lines, big cliffs and BC booters are all fair game for the 3.zero.