“Which companies would you purchase ski equipment from?” This is the question we ask our readers every year around this time to better understand where our coveted audience places its allegiance when buying new ski gear. This year, as with past, thousands of gear-savvy enthusiasts took to the FREESKIER polls to display their brand loyalty heading into Winter 2023-24.
More than 5,000 ski enthusiasts answered this year’s survey, which included questions about 300+ snow gear manufacturers across every category—skis, boots, bindings, outerwear, socks, gloves, helmets, goggles/sunglasses and packs/luggage. The information you’ll find in the graphs below illustrates priceless data about the current status of brands with today’s most enthusiastic and engaged skiers.



Questions & answers derived from FREESKIER’s annual Reader Poll.