Deep Dive: 100% launches brand-new snow goggle collection

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Deep Dive: 100% launches brand-new snow goggle collection

All images: Courtesy of 100%

Since the 1980s, 100% has been associated with the biggest brands in motocross. Now, the iconic logo is gracing the straps of snow-specific goggles. Developed in California by world-class designers and engineers, 100% also partnered with professional ski and snowboard athletes like Malous Peterson, Richard Permin and Nico Porteous to create high-performance goggles that not only check all the functional boxes, but garner the style points too. A total of three models in the snow collection, FREESKIER couldn’t help but notice The Norg and the Snowcraft. 

Built to meet the demands of professional skiers and snowboarders and the varied terrain often encountered, the Norg is the highest performance snow goggle available from 100%. Featuring the brand’s 3DPlane™ lens technology developed originally for motocross, the lenses of these goggles are ultra-durable while the frame remains soft and flexible for premium fit and comfort. Along with the Gravit8™ magnetic lens changing technology, there’s no doubt when it comes to the Norg. It’s the ideal goggle choice, no matter the objective or weather thanks to its premium contrasting and anti-fog capabilities. 

If performance can’t be compromised but you’re looking for an extra flair of style, the Snowcraftmay just be what you need. The Snowcraft is shatter-resistant and features the same UltraHD™ and HiPer Lens™ technology found in the Norg. A slightly narrower strap and the ability to transfer the same lens between the regular and XL frame, the Snowcraft is forms to all face sizes and is OTG compatible. With multiple lenses for different lighting, the Snowcraft curates a beautiful view in all ski conditions.