The lovely “Freeskier ladies” serenade show goers at #SIA14

Comments by Shane Dowaliby/

The 2014 SIA Snow Show brought with it the debut of Freeskier’s 2015 Trend Book, a special publication highlighting leaders and emerging trends within the ski industry. Brand representatives and shop owners alike were able to get their hands on the issue for the first time this past weekend at the Colorado Convention Center.

While the magazine was available along with other industry publications in the bins at the front of the show, we also had the lovely Freeskier ladies on site to hand out the issue. Freeskier Editor Henrik Lampert caught up with Lauren and Madison on the last day of SIA to discuss distribution techniques on the show floor.

Related: Video: Watch 16 interviews with pro skiers at #SIA14