Poor Boyz teams up with Coors Light to dominate the streets of Detroit

May 28th, 2014 by

The crew at Poor Boyz Productions is at it again. This time, the’ve joined forces with Coors Light to put together an edit packed full of banger shots and unique street artwork in Detroit, Michigan. The video, influenced by the great praise received for the Detroit segment in the 2013 film Tracing Skylines, builds upon Coors Light’s “Break The Ice” campaign through the use of creative work by street artists Risk and Sever and showcases the on snow talents of Cam Riley and friends. Through the creative eyes of Risk and Sever, talented shredding from Riley, and of course, excellent videography from PBP, this edit is definitely worth watching.

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Thacher Stone is the Online Editor here at Freeskier.