Utah resorts to host a ‘POW Day’ with purpose on January 13

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We skiers are typically conscientious of our surroundings and mindful of the impact we have on Earth. After all, our happiness largely relies on snow falling every winter and we need a healthy planet for that to happen.

However, when we all drive to the mountains in our own cars, the environmental impact can present a bigger threat than it seems, emitting far more harmful pollutants into the atmosphere than necessary. So, with this in mind, a handful of Utah ski resorts have partnered with Protect Our Winters (POW) and SNOCRU to host the second annual “POW Day” on January 13. The goal? Take advantage of carpooling and public transportation options in Utah for a day full of shredding at the participating resorts: Alta, Snowbird, Powder Mountain and Sundance.

January 13 is historically the snowiest day of the winter in Utah, based on 50 years of data, so attendees have a good shot at some dreamy turns. And, those who carpool with three or more people or take public transportation will receive a Discrete beanie and get entered into a raffle with tons of prizes as long as they log into the SNOCRU app and check in at the mountain. SNOCRU will also donate $5 to POW for every person that shows up for the event.

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Skiers boarding a public bus in Utah en route to Alta.

But, wait, there’s more: pro athletes like Caroline Gleich, Brody Leven and Julian Carr will be in attendance to tear it up with fellow skiers, followed by après-ski parties at each resort, where raffle prizes will be given out. (We also may or may not be bringing some of our custom FREESKIER x Avery Brewing Company Pow Day IPAs.)

All in all, this is one awesome event that helps the environment and brings skiers together to shred and hang out. If you’re in Utah, or within striking range, and looking for something fun to do this Friday, look no further than the second annual “POW Day” and click here for more details.