The Mountain Collective announces innovative partnership with Protect Our Winters
The Mountain Collective, including Whistler Blackcomb, Jackson Hole, Alta, Snowbird, Squaw Valley, Alpine Meadows, Mammoth Mountain and Aspen/Snowmass, have teamed up with Protect Our Winters to promote awareness concerning environmental sustainability through cross-marketing initiatives, education and community outreach. The Mountain Collective Pass goes back on sale August 13, 2013 for $379.
Press Release, California, August 5, 2013:
The Mountain Collective™, an alliance of independent mountain resorts, and Protect Our Winters (POW) are proud to announce a new and innovative partnership with the mission of uniting the winter sports community on the important issue of climate change. Both groups have worked independently to promote this environmental cause, and this collaboration will make an even bigger impact.
Protect Our Winters is the environmental center point of the winter sports community’s fight against climate change. The Mountain Collective™ is comprised of six iconic destinations representing the core of the skiing and snowboarding world including Alta, Aspen/Snowmass, Jackson Hole, Mammoth Mountain, Snowbird, Squaw Valley/Alpine Meadows, and Whistler Blackcomb. Together, POW and these high profile resorts can impact the entire community and industry with incredible effectiveness.
“Through this groundbreaking partnership, The Mountain Collective™ has re-defined what a pass should be. It not only represents access to six world-class destinations, but the foresight to realize that climate change is a threat to our sport and with that access, comes a responsibility to protect it for the long term,” said POW’s Executive Director Chris Steinkamp.
“Partnering with a leading organization like POW serves to reinforce The Mountain Collective™ as the most forward-thinking alliance of its kind,” said Christian Knapp, vice president marketing, Aspen Skiing Company. “Together we can leverage the power of our brands to promote meaningful climate advocacy that resonates with mountain resorts and snow sports enthusiasts alike.”
The partnership will include ongoing advocacy and cross-marketing initiatives, education and community outreach to raise awareness and promote environmental sustainability. Additionally, POW members who purchase a Mountain Collective™ Pass will receive a year’s subscription to Powder magazine, and anyone who purchases a new Mountain Collective™ Pass will be offered a free one-year membership to POW.