Shred/Slytech signs the Real Skifi crew to its team of athletes

Comments by Donny O'Neill/

Shred/Slytech, makers of quality optics and action sports protective-wear, have welcomed the talented Real Skifi crew, skiers Ilkka and Verneri Hannula and Juho Kilkki, to its family of athletes.

“This is one small deal for a man, but a giant cooperation for mankind,” said the trio. “What if deals were meant to come true? Well, this one did. We are happy to be working with SHRED and SLYTECH! Let’s go shred!”

The Finnish crew has released a bevy of wildly popular edits recently, showcasing their ability to turn almost anything into a skiable, jibbable feature.

Press Release, Nashua, New Hampshire:

SHRED//SLYTECH are thrilled to welcome the talent and creativity of the Real Skifi crew to the Anomaly Action Sports family: Juho Kilkki, Ilkka Hannula, Verneri Hannula, and filmer and producer Janne Korpela. Through the cultivation of their own wholly unique expression of freeskiing, the Real Skifi crew has been able to seamlessly inject skill, an unyielding pursuit of fun, and next-level imagination into each edit they release.

“This is one small deal for a man, but a giant cooperation for mankind,” said the trio. “What if deals were meant to come true? Well, this one did. We are happy to be working with SHRED and SLYTECH! Let’s go shred!” A major part of their success comes from the production quality of each edit they put out. The Real Skifi crew filmer and producer, Janne Korpela, jokingly stated, “Skiing is a lot like acting. If you don’t know how to do it, you film it.”

“The Real Skifi boys are beyond incredible,” said Co-Founder, Carlo Salmini. “We have been following them since they first came out with their unbelievably creative and hilarious edits. They push the boundaries of the sport, so they are a perfect match with SHRED and SLYTECH, and that’s why we love them. I couldn’t be more excited to see them shredding on our product. It’s another dream come true.”

“These guys are crazy, but the good kind,” said Federico Merle, Anomaly Action Sports CFO/CMO. “Everything they do, and every edit they release, in a way, completely embodies the spirit of what we do at SHRED OPTICS and SLYTECH PROTECTION. Without losing sight of the purity of simplicity of going out and enjoying ourselves in the snow or in the dirt, every film they produce is a master’s course in progression and creativity. We’re pumped to have them as part of the family.”

The Real Skifi boys have put out wildly popular edits showcasing their extraordinary talents on skis in the snow and have taken to shredding on dirt. Their creative ingenuity is rivaled only by the raw talent, which allows for their continued success and progression.