Denver, CO (January 22, 2008) Freeskiing’s proclaimed queen of air and style can now add original “Pro Core Girl” to her accomplishments, as she debuts Core Action Sports’ first pro team. Sarah Burke, one of the best skiers in the world, has been named to lead the Core Action Sports 2008 Pro team of skiers and riders.
Burke, 25, resides in Whistler, British Columbia and is a native Canadian. She started out as a competitive mogul skier, but once she started freeriding she quickly found her place in the world of skiing. At first she competed mostly with men, as there were few women’s events. Since 2001, the landscape has shifted significantly and Burke has garnered medals in most all major slopestyle and superpipe world contests. In fact, Burke is considered responsible for the inclusion of women’s freeskiing as an X Games event.
Currently Burke looks to defend her Superpipe Gold Medal title while competing in the Winter X Games January 24th-27th in Aspen, CO. Burke is a pioneer and role model for girls worldwide: not only has she has been instrumental in changing the world of women’s freeskiing, she has also raised the level of women’s skiing by being the first woman to land a 720, 900, and 1080 in competition.
“I’m excited to lead Core Action Sports’ new Pro Team. The company, their vision and the product definitely represent what I’m all about ¬– pushing myself and my sport, and looking great, while still being me,” says Burke. “Finally, with Core Action Sports there’s a top-notch site inspiring girls to get out there and rip…in style. I’m glad to be a part of it.”
Core Action Sports co-founders and sisters Courtney and Lisa Pugh couldn’t be more pleased with teaming up with Burke. Burke is a unique female athlete whose accomplishments and values match what Core Action Sports is about.
“Sarah is an amazing athlete who pushes the boundaries of freesking and action sports for women. She is a pioneer and a role model who embodies all that Core Action Sports has set out to do: to promote and empower girls’ participation in action sports,” says Co-Founder Lisa Pugh, “Our new Pro Team is a great way to highlight and support athletes like Sarah who are out there pushing their sports and paving the way for women’s action sports.”
CoreActionSports.com is an online boutique and information spot offering gear, apparel, and inspiration, in addition to a forum to motivate girls and women to get out and participate in action sports. Core Action Sports’ niche: fashion & function ‘collide’. The company selects gear and apparel from approximately 45 labels, most of which are not typically found in big retail stores. The gear is chic and functional; it’s also the most original, highest quality, most fashion-forward products available today. The site currently promotes and sells to five action sports: skiing, snowboarding, surfing, skateboarding and wakeboarding, which are seeing explosive growth in the female sector.
In addition to a retail boutique, the website serves as a forum for discussion and customer interaction where visitors can gather to learn more about action sports and fashion. Designed to meet the needs of the action sports lifestyle, the site enables girls to find the gear they need to participate, get the scoop on local competitions, check the weather (snow and wave reports), engage in open discussion with other participants, read profiles on up-and-coming and professional women athletes and designers, and find other enthusiasts in their area.
Look for more additions to the Core Action Sports 2008 Pro Skier/Rider Team soon. Visit online at www.coreactionsports.com or email [email protected] for more information.
