Orage Announces New Athlete Team
(Montreal, QC â€“ August 30, 2009) – Orage is proud to announce a freshly revised and refocused team. A collective of diverse, accomplished and influential athletes that represent Orageâ€™s continued focus on defining the current state of the sport. Blending new faces with Orageâ€™s most established veterans, the Orage team boasts the best of the new generation and now one of skiingâ€™s most elite female freeski teams.
Simply stated, Orage has a diverse team. â€œAt any given moment there’s a hundred different athletes doing a thousand different things promoting our sport in a million different ways. The formula that applied to a team 10 years ago no longer exists. Skiing is as diverse as its athletes choose to make it and Orage is a diverse brand living to evolve. You have to continue to change if you’re going to stay relevant and our new team of riders will help us stay relevant in ways we never have beforeâ€ comments Felix Rioux, recently appointed Orage Team Manager.
With the recent addition of Xavier Bertoni, French gold medalist (X Games 13 Superpipe) Orage hinted at signs of team expansion. But that was just the tip of the iceberg.
Orage is also proud to welcome Jess Cumming and kaya Turski to the pro team. Jess Cumming (CO.) is one of skiing’s most decorated and recognized female pipe skiers and Kaya Turski, a Quebec local is single handedly changing the face of female park skiing. Joining veteran athlete Michelle Parker, Orageâ€™s expanded female team will spearhead an upcoming campaign focused specifically on women to further support the brandâ€™s direction as one that sees the need and value of putting women in the driverâ€™s seat.
â€œOrage has always supported and pushed the womenâ€™s movement in skiing. From product that fits, feels and performs unlike any other, to our mandate that each team competing in the Orage Masters include at least one female competitor on the roster. Orage will now back and support the womenâ€™s market with one of skiingâ€™s most decorated and diverse teams. Michelle, Jess and Kaya are three of skiingâ€™s most influential athletes and now the three will work in direct contact with our product team to continue Orageâ€™s evolution of womenâ€™s productâ€ says Mike Nick, Orage Marketing Director. â€œThe idea is simple; itâ€™s our goal to offer the best product for women, developed by the best equipped women in the sport.â€
Orage also has a strong belief in its development program, case in point; Taylor Seaton who has gone from local Colorado rider to Dew Tour standout will now lead the charge alongside Bertoni as Orageâ€™s Superpipe duo.
With the North American winter on the horizon, Taylor has already taken two podium spots within the past ten days at the NZ Open and the NZ Winter Games where this past weekend both Taylor and Xavier shared podium spots taking first and third place respectively.
Adding to the teamâ€™s core made up of JP Auclair, Phil Casabon, Xavier Bertoni, Taylor Seaton, Michelle Parker, Jess Cumming and Kaya Turski, Orage is stoked to represent some of the most unique and talented personalities in skiing. With athletes like Will Wesson and Andy Parry, best known for their Traveling Circus webisodes, Max Hill who fits the Orage mold by refusing to fit into a mold, Banks Gilberti and Matt Margetts and a host of supporting talent across North America and Europe, the Orage team is diverse, talented and ready to make a major impact on both the Orage brand and the sport for years to come.
About the author:
Shay Williams is the former Managing Editor of Freeskier Magazine. He now works full-time with Monster Energy, and continues to contribute to freeskier.com, offering insights re: the lives of his Monster athletes.