The oh-so-smooth Duncan Adams inks deal with Shred/Slytech
Press Release, Nashua, NH, November 14, 2013:
SHRED//SLYTECH are psyched to welcome Duncan Adams to its explosive team of athletes. Duncan is one of the most well-rounded skiers out there, from his massive switch hits in the half pipe to bombing lines in the backcountry. With unmatched style and a bold bag of tricks, Duncan is a constant threat to his competition.
“What drew me to SHRED and SLYTECH was the product,” said Duncan. “The 2nd Skin foam in all the protective gear is designed to harden on impact, and it makes the backpack and all the gear incredibly comfortable to wear while still offering very reliable protection. It’s great to find protective gear that I can actually wear and feel natural in.”
“We couldn’t be more excited to have Duncan as a representative of our SHRED helmets and SLYTECH Protection,” said Co-Founder, Ted Ligety. “We are happy that he chose our gear to help protect himself from the sometimes-gnarly injuries that can keep us from being where we love: on the mountain.”
About SHRED + SLYTECH:
Anomaly Action Sport designs, markets and distributes eyewear and protection brands SHRED and SLYTECH. Through these two brands, Anomaly Action Sport is able to bring the action sports industry a new wave of creativity and skills, leading to a multitude of industry-breakthroughs in engineering and product design. With focus on athletes, experience and forward thinking, it provides an unconventional approach to product development and business strategy as well as unparalleled dedication to safety and advanced technology. Through SHRED and SLYTECH, Anomaly Action Sport is able to showcase products and leadership in performance, quality and style. Both SHRED and SLYTECH are sold and distributed in approximately 40 countries worldwide. To learn more, visit shredoptics.com, or join us atfacebook.com/shredoptics or on twitter @shredoptics and @slytechprotect, and on Instagram@shredoptics.
From the core, innovatively engineered, built for athletes’ unbound pursuit of fun.
About the author:
Freeskier Magazine—This is skiing.