Oakley to Take Over Fuel TV’s The Daily Habit Next Week
All next week Oakley will be taking over on Fuel TV’s popular show, The Daily Habit. The show largely consists of interview and lifestyle programming. For the first time in its four-year history, The Daily Habit left the confines of it’s LA studio and went on the road to Breckenridge, CO to set up shop. interviewees included Oakley athletes Seth Morrison, Tanner Hall, Jossi Wells, Sammy Carlson, Simon Dumont and a whole host of professional snowboarders. Along with the interview and lifestyle pieces, the show will feature a private night pipe shoot at Copper with the Oakley team.
â€œOakleyâ€™s week on the â€˜The Daily Habitâ€™ makes for great television,â€ said Pat McIlvain, Oakley VP of Global Sports Marketing. â€œThe show highlights the personality, style and progression our world class snowboard and ski teams.â€
Broadcast schedule by date:
01.12.09: DANNY KASS and CHANELLE SLADICS
Rolling O Lab: Portland, Private Night Pipe Shoot at Copper Mountain, Jordan and Oakley Girls Hit The Downtown Breckenridge
01.13.09: TANNER HALL and SIMON DUMONT
Rolling O Lab: Seattle, Marie France Roy Mountain Tour at Breckenridge
01.14.09: EERO ETTALA and SAMMY CARLSON
Rolling O Lab: Salt Lake City, Shred with Swedes at Copper Mountain, Eero Ettala and Cody Warble Park Tour at Breckenridge
01.15.09: JAKE BLAUVELT and SETH MORRISON
Rolling O Lab: New York City, Woodward Camp at Copper Mountain, Sushi w/ Tanner Hall at Copper Mountain
01.16.09: GRETCHEN BLEILER
Rolling O Lab: Denver, Backside 540s with GB at Copper Mountain, Uniquely â€“ Premiere at Oakley HQ
Check your local listings for specific times.
For Behind the Scenes footage, check out these links:
OAKLEY WEEK: BEHIND THE SCENES FOOTAGE DAY 1
About the author:
Shay Williams is former Managing Editor of Freeskier Magazine. He now works with Monster Energy.