Oakley Helps (s4i)
Vancouver, Canada (s4i) April 27, 2010 – How do you safely navigate an African mountain and see the dangers ahead? On Tuesday, Oakley became the official optics sponsor of Snow4Innocents and will be helping Justin Long while he skis Africa’s third tallest mountain in a bid to raise funds for Uganda’s only children’s hospital.
Because the lower parts of Mt. Stanley, the expedition’s target mountain, is littered with crevasses on the lower glaciers, Oakley will be providing extra and important safety by providing polarized optics. Seeing dangers in glacier skiing can mean the difference between life or death, and polarized lenses add a tremendous safety factor to the trip. It is not uncommon for mountaineers to fall in crevasses and become injured or killed, and Justin is grateful that Oakley is sponsoring the cause.
Snow4Innocents (s4i) is a fundraiser to help Uganda’s only children’s hospital. Justin Long, a Vancouver resident and student, will ski Africaâ€™s third largest mountain in a stunt to raise money for Holy Innocents Childrenâ€™s Hospital Uganda. The fundraiser allows the public to submit their own ideas and participate in the charity event. Justin will act out the top ideas submitted and voted by users of the site during his expedition.
The ski descent will take place this June over a three-week time window. The ski descent is expected to be approximately 2,500 feet vertical, half of Whistler Mountainâ€™s height. Justin will be reaching a summit of almost 4,800 metres (16,000 feet). Those interested will be able to follow Justin’s expedition through updates on the web and watch Justin act out ideas from the website.
To learn more about the expedition, visit the (s4i) website.
Gagan Singh, Media Relations