Press Release: Columbia Falls, MT—In a revolutionary move that centralizes the passion for the outdoors, Montana Fly Co., manufacturer of high-quality flies, fly tying accessories and fishing gear, adds pro freeskier, Cody Townsend to the  MFC Pro Team roster.

Townsend, a world-class professional freeskier sponsored by Salomon Sports, Smith Optics, Swatch and Arcade Belts, graced the cover of Powder Magazine’s September 2011 issue and stars in multiple feature ski films.  And he is a contributing editor for ESPN and Powder Magazine.

As a member of the MFC Pro Team, Townsend will be featured in lifestyle ad campaigns, marketing collateral and serve as a spokesperson and ambassador for the brand.

“We see a lot of amazing athletes in the outdoor and ski industries who are also great fly fisherman,” says MFC President, Adam Trina. “We don’t see it as two worlds.  We recognize the overall passion for the outdoors…and we feel fly fishing should not be exclusive.  We are proud of our strength in the outdoor industry where people enjoy many different epic adventures.  We’ve found that fly fishing is always in the mix, and we’re pleased to lead the charge in getting more people on the water.”

Townsend’s Twitter bio explains, “skiing is my life, surfing is my hobby and fly fishing is my art.”

“I love fly fishing, fly tying and all things outdoors. I’ve always been a fan of MFC’s progressive flies, materials and designs and I’m more than honored to be working with such a great company,” says Cody Townsend.  “A big part of my role with MFC is making sure the industry is providing enthusiasts with relevant products…not just what has been available to the old-school.”

For more information on MFC, including retailer locations, catalogs and downloadable retailer order forms, visit www.montanafly.com.