K2 announces new additions to Factory Team roster and launch of K2Skeeze.com
K2 Skis recently announced its expanded Factory Team roster, in addition to the launch of a new website, K2Skeeze.com. Joining the likes of Seth Morrison, Sean Pettit, Pep Fujas, Andy Mahre and PK Hunder on the Factory Team are Clayton Vila, Sean Jordan, Cam Riley, Shea Flynn, Collin Collins, Aleksander Aurdal, Brita Sigourney and Anna Segal.
K2 continues the tradition of “Skeeze” which began with the brand’s Skeeze magazines and DVD offerings of seasons gone by. K2Skeeze.com features an extensive team page, complete with athlete bios, videos, news and more. K2′s exclusive webisode series, including Summer School and Mind’s Eye, are all organized in one location for easy viewing. A new web series is being added to the lineup, dubbed Missfits, which will focus on the women’s Factory Team members’ quest to advocate and further the progression of women’s freeskiing.
“K2 is dedicated to leading the charge when it comes to team-generated media,” says K2 Team Manager, Andrew Thomas. “In conjunction with K2’s Factory Team expansion and more talent than ever, the website will provide visitors with all the latest news and first-hand perspectives from the top skiers in the industry, while retaining the K2 flavor of fun and irreverence.”
K2 also expects to host weekly giveaways and contests on the site. First item on the menu? A free K2 Skeeze DVD. Drop in to the News page and see for yourself.