Atomic unveils new Infamous ski, brainchild of Jossi Wells

December 12th, 2012 by

“Jossi Wells approached Atomic with an idea: Bring together a group of skiers with different styles, different perspectives on skiing and show them creating something new. This initial idea blossomed into something bigger, something that transcended the typical discussion about progression and brought skiing back to its roots. From this conversation the Infamous was born…” — Atomic

Jossi sports the new Infamous ski in New Zealand. p: Atomic.

While most new skis are seen in fall Buyer’s Guides, Atomic is breaking the mold by pre-releasing its brand spankin’ new Infamous ski in January. To develop the Infamous, Atomic worked closely with Jossi Wells, Nicky Keefer, Lucas Stal-Madison and Frej Jonsson, “each who embody what the ski is all about,” says Atomic Brand Manager Kathryn Smith.

Atomic touts the Infamous as “soft flexing, stable, yet playful.” The ski comes in 151, 161, 171, 176 and 181 cm versions, features a 21/19/21 m radius (@176 cm) and is 86 mm underfoot. The ski will be available in limited quantities at handpicked specialty retailers this winter. Visit atomic.com/infamous for more information.

Atomic #infamous

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About the author:
Henrik Lampert loves hot dogs, backflips, the Boston Bruins and Norway. Twenty-seven years old and a Massachusetts native, he's the Editor of Freeskier Magazine and Freeskier.com—a proud staffer since 2010.