anon. unveils new website and progressive 2013/14 product line

Comments by Donny O'Neill/

On August 28 anon. unveiled its new line of products for 2013/14 as well as a brand new website. The new product line features a progressive assortment of goggles, including the M2 and its easy-to-use quick change lens system, as well as anon.’s inaugural collection of helmets.

Press Release, Burlington, VT, August 28, 2013:

Today anon. is proud to unveil the brand’s most diversified product offering to date, which includes a progressive line of goggles, an inaugural collection of high-performance helmets and premium beanies. In addition, anon. is also excited to reveal a completely new website that showcases innovative digital tools for riders to have an in-depth experience with the product line.

Inspired by the demands of the most elite riders in the world, the 2014 collection features progressive product designs, which deliver an unparalleled riding experience – all while giving riders the ability to make their own style statement. For 2014, Magna Tech, the fastest goggle lens swapping solution in winter sports, evolves to include the M1’s pull, switch, snap system, as well as the new M2’s stealth frameless design featuring an effortless self-aligning lens for pinnacle performance in high-speed change outs.

Since 2001, anon. has set the industry benchmark in goggle fashion, and this year, the tradition extends into high-performance helmets and a premium beanie offering. The first-ever helmet line from anon. introduces the most advanced technologies in the game – a BOA®-powered fit system that provides the ultimate in customizable comfort, plus compatibility with the exclusive and co-designed ASFX audio solution from Skullcandy. Utilizing high-end styles, anon.’s A2 collection takes integration to an all-new level by pairing together optimal style, fit and airflow, such as the Nelson and M2 in Legion. And finally, anon. now offers a complete assortment of beanies for great street style and on-hill functionality. Look for the Sampson in Charcoal and the Oakledge in Trullo.

All the 2014 gear can be found at the completely redesigned www.anonoptics.com. Utilizing a responsive design that automatically optimizes itself for any device, the new website looks exceptional, regardless of whether it’s viewed on a desktop, tablet, or smart-phone. A key feature is the new Style Dial app, which allows viewers to see how over 4,000 helmet and goggle colorway combinations lock up with one another. Finally, the Team Journal experience has evolved so it now pulls rider images from the anon. iPhone app directly to a live feed on the anonoptics.com homepage.

To check out the 2014 gear, keep up with the team, and download the new anon. iPhone app, head to www.anonoptics.com. And to stay up on all the latest news from anon., follow twitter.com/anonoptics, Facebook.com/anonoptics, and anon_optics on Instagram.