Giro is proud to introduce its First Friday 50 promotion on Facebook. First Friday 50 is a monthly release available for Giro fans on Facebook. On the first friday of each month, Giro will release a limited-edition product available for purchase. The products will be available on a first-come, first-served basis, and once the product is sold out, it’s gone forever. For its first product offering, the Giro Camo Onset will be available for purchase, but there are only 50 pairs available, so act fast.