Faction’s engineers worked hand in hand with Freeride World Tour athlete and professional ski guide, Sam Anthamatten, to produce the Prime 3.0—a lightweight, “tour-able” big- mountain board that’s a delight on the up and absolutely bomber on the down. One tester said about the Prime 3.0, “It’s a great everyday tool that shreds all conditions like a champ. Light, sturdy and playful all at once.” A balsa and flax core brings about that light character and provides dampening, while tip and tail rocker allow for crud-busting and powder surfing. A proprietary carbon lay-up supplies torsional stability without sacrificing weight and sandwich sidewall construction ensures optimal edge hold. Furthermore, a multi-dimension sidecut allows you to go full-bore on the open snow one minute and handle like a race car through the trees the next.